America’s 75 million baby boomers, between the ages of 52 and 70, control about 70 percent of all disposable income in the U.S. Source: Nielsen.
“The narrative of Baby Boomers as technology-phobic, financial-burdens on society is simply bad fiction. Baby Boomers are a digitally savvy demographic with money to burn. They experienced the blissful dawn of the Internet from the frontlines of the workforce. They dig it. They use it. Embrace and engage this demographic of spenders.” Source: Digital Surgeons.
According to internet marketing service, Digital Surgeons, baby boomers are grossly misunderstood when it comes to their tech abilities, financial stability and attitudes toward life. Contrary to popular belief, 82% of baby boomers use the internet and over 90% use it for FaceTime and email to stay in touch with family.
Well….that brings me to another story. This is the “Jean and Joe move from owners to renters” story. They sold their house and nearly everything in it, left the closing and hit the road with nothing in the back seat but one plant and small suitcases. They were headed for rent world and excited about it. No more fixing roof shingles after a strong wind, no more annual air conditioning overhauls, no more yelling at dog walkers to get off the grass, no more wondering why one patch of grass is brown or why some animal turned over the garbage can overnight. There will be no more appliance breakdowns that almost give them breakdowns. They don’t have excess food around anymore because they no longer have a garage with an extra refrigerator. If they rent, they could just make a phone call if the appliance makes strange noises and somebody will come to fix it without Jean and Joe coughing up a penny. Jean and Joe would no longer have to call the next door neighbor to get packages from the front porch. Instead, their doorman would receive them and hold them until Joe and Jean get home.
Joe and Jean accomplished their goal, but not without challenges. They faced Millennials in the new rental office of choice and the Millennials were skeptical. They were skeptical because Joe and Jean are retired with no more huge salaries. For many that demographic spells fixed income, a flip phone and unhealthy. One day maybe, one person at a time, people will learn to stop judging a book by its cover. That attitude won’t change anytime soon, so in the meantime Millennials might want to get prepared for the day a rental office wants them to pay one year in advance because they don’t have a J-O-B. CNBC reports more than 5 million boomers are expected to rent their next home by 2020.
It’s good too because as anybody ages, a secure building with added human security feels safe. Burglars and killers can’t lurk at the back door or window without a ladder. For Jean and Joe, restaurants are within walking distance and so is the commuter rail and the hospital. What can be better than that?©
by Dianne Thompson ® comments welcome at firstname.lastname@example.org
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